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Video: Can You Recover From a Google Algorithm Update?

There are a lot of questions out there related to the latest algorithm update from Google, commonly referred to as the Helpful Content Update. Many brands have seen their traffic, which had been stable for perhaps decades, vanish overnight. This has left many wondering whether recovery is possible and what steps can be taken to prevent such a drastic loss in the future

Recovery Challenges and Historical Comparisons

Recovering from this update is a challenging question. So far, in my analysis of numerous websites, I have yet to see any that have managed to recover. It’s still early, however, and the full pattern and trend analysis is ongoing. This situation echoes the 2018-2019 “Medic” update, which particularly impacted health-related content providers like small clinics and natural health practitioners, favoring established entities like WebMD and Mayo Clinic instead. To date, the sites hit by the Medic update have not regained their former standing in search results.

Preventing Future Impact

In terms of prevention, it’s tough to say definitively what can be done, as Google’s updates and the specifics of their algorithms are not fully transparent. However, a strategy that could potentially mitigate future risks is to focus not just on SEO and keywords but on creating genuinely useful content.

Advice for Content Strategy Moving Forward

Instead of primarily writing for search engines, aim your content at truly serving your audience. While SEO tools and techniques are useful and necessary, they should not dominate your content strategy. If the entirety of your approach is driven by keyword optimization, you risk being perpetually behind the algorithm and vulnerable to its changes. Thus, focus on what unique insights and value you can provide to your audience, which can lead to a more resilient and audience-focused strategy.
This content was generated using a YouTube video transcript and edited for clarity.

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Austin Cline

Austin Cline is the founder and principal at Sitemap.io. He is actively involved in the SEO community and frequently writes about the intersection of great content marketing and search engine optimization. You can connect with him on his LinkedIn and sign up to get his posts to your email by joining our email newsletter.

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