Although Ring’s End has been a leading seller of Baldwin Hardware, they had never advertised the product online despite high demand. Sitemap developed an entire PPC campaign designed to drive in-store traffic and generate appointments.
Baldwin Hardware
Baldwin Hardware offers craftsmanship and quality that begs to be experienced firsthand. When customers touch and feel these products, the difference is clear. Sitemap designed and executed a PPC campaign to drive more customers to shop Baldwin products at Ring’s End showrooms.
Growth goals
Services Provided:
Google Ads
SEO
Content Marketing
Landing Page Design
SEO
Content Marketing
Landing Page Design
850
Clicks to Baldwin Product Pages
45
Campaign Conversions
81%
Top of Page Rate
Campaign Results
Ring’s End received a sizeable number of in-store consultations and online requests as a result of this campaign. Their Baldwin landing pages served as the hub for paid search traffic and were also designed to get top rankings organically for targeted keywords.
