As a growing Benjamin Moore retailer, Ring’s End set out to dominate the organic market space for the premium paint brand. With large inventory capabilities and a robust ecommerce site, the company began partnering with Sitemap in 2020 to expand its paint sales in-store and online. We created an integrated SEO approach that combines technical SEO, ecommerce optimization, content marketing, offsite SEO, organic sales funnel development, and email marketing.
