As a new startup in a highly competitive space of commercial film clips, FILMPAC came to Sitemap needing help against some of the digital world’s largest companies. They knew that much of their business success would depend on people finding their library of cinematic film clips through organic search. They enlisted the help of Sitemap to understand the opportunities for organic search success and to help structure their website architecture, which consisted of thousands of categories and subcategories along with many more individual clip pages.