Heath Ceramics had never done search engine optimization or invested much in online marketing—their reputation as a premier ceramics company meant they didn’t have to advertise. However, when new leadership saw an opportunity to expand the eCommerce side of their business, they trusted Sitemap to help them create a strategy to promote their products to the right audiences. Our optimizations, including optimizing product descriptions and link building, helped the Heath website grow organic traffic to its most valuable product lines which led to a direct increase in online sales.
